The animation (4-50min)
The website (including the animation & the poster) https://animationprojectweb.wordpress.com
In order to evaluate on my project I have done a research on the common animation conventions to compare which ones I have utilised in my project.
This link helped me a lot: http://www.howdesign.com/web-design-resources-technology/12-basic-principles-animation-motion-design/
Squash and Stretch
Straight Ahead Action & Pose to Pose
Slow In and Slow Out
After this research I realised that I haven’t utilised many of them and later on, I have explained why I did so in my creative reflection.
I tried to use similar style and colours to create a sense of branding. I think, I did a successful job of integrating website and poster into overall stylistic decisions. I have also included some scenes from the cartoon and created a banner for the home page. They have created a consistent style and brand identity.
This is the final poster that I really like. I think, it fits the style of my animation and emphasises its simplicity. At the same time, it intrigues viewers because they can not understand what is on the picture from the first glance. I think, I will include this poster in the webpage of my animation as an extra-promotional tool.
I have created this first draft, but did not like it. I think, it is too simple and ordinary. Moreover, I want to make a more creative and interesting poster which would stand out from the others.
I wanted to understand how to create a successful branding strategy for my animation, its poster and website and therefore, have decided to do some additional research on this topic.
/Branding – The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers./ (http://www.businessdictionary.com/definition/branding.html)
These are the inks that helped me:
Overall, I have realised that branding should be:
- done with a particular purpose
In order to understand how my cartoon could be distributed I had to do a research on diverse cartoon companies and decide how I can pass around my animation.
Of course, I have firstly noticed huge conglomerator companies, such as Pixar, DreamWorks Animation, Framestore, Cartoon Network Studios, etc. (https://www.gamedesigning.org/animation-companies/)
But I think, the level of my animation is not high enough to be distributed in these professional companies. Therefore, I did a research on other companies that also create and sell cartoons, but on a smaller scale.
I have focused on companies in the UK because I think that my animation could reach wider audience if it would be presented from this country as England is a very multicultural and developed place.
So, these companies popped up:
- Seed animation studio http://www.seedanimation.com/animation
- WONKY http://wonkyfilms.com/animation/
- Blue Zoo https://www.blue-zoo.co.uk
- Studio Aka https://studioaka.co.uk
- Fettle http://fettleanimation.com/our-work/
- Jellyfish http://jellyfishpictures.co.uk/about/
- Darkside studios http://www.darksidestudios.uk/work/
- DragonFly https://www.dragonfly.co.uk/animated-video-services/
- Fudge http://www.fudgeanimation.com/work/
Some of them did more of 3D animation, while others utilised 2D approach in their animations. I liked Fettle and Fudge companies in particular, because they utilise a similar style that I have used in my animation.
I think, it would be nice if my cartoon could be distributed from one of these companies because they are not as huge, yet have a nice, appealing 2D style.
I have decided to do a research on how to create a website for my cartoon to learn how to make it effective and good looking.
These links were extremely helpful during my research:
I have found out that it is not so easy as it could seem at the first glance. The website should fit the style of the cartoon and encourage the audience to watch it.
” You should plan your website carefully, lay out your current goals, whether that be funding, creating social impact, changing minds, promoting your film’s appearance in festivals or selling the film direct. The website design, layout, calls-to-action and language will all be very different depending on your goals. “
These are the main conventions that are usually included to the movie web pages:
- A trailer
- Release date information
- Awards and nominations and/or critics’ ratings
- Names of cast, crew members and all companies/studios involved
- Images and videos of the main cast
- Social media buttons and icons
In addition, it would be mice to think of answering these questions:
- Who Is Your Target Audience?
- How Large Is Your Target Audience?
- How Will You Reach Your Audience?
- What Is Your Marketing Strategy?
Moreover, I have found some tips and tricks which I would like to keep in mind during the production of my website:
- Building a personal audience brings huge benefits in terms of support, resources, finances, feedback and reach. This is the ultimate goal.
- Make your site’s design image driven, not text driven.
- Maintain your film’s brand throughout – from your poster through your website and beyond.
- Imagine you want to watch your film, how would do you it – check it actually connects up
- Make sure contact details are on the site
After doing this research I have decided that I will do my website with WordPress and YouTube because these sites are free and easy to use. I think, these platforms are nice to utilise for my start up project because they are accessible and basic.
I did some research on famous professional posters to get some ideas.
After seeing many of those, I realised that I like when a poster follows minimalistic approach, as for example, in the first poster presented here. However, usually, cartoonists try to include all heroes in the poster to make it more interesting for children. I will have to think how to make a minimalistic poster exiting and interesting for wide audiences.