How to make a poster

Before starting working on my cartoon’s poster I wanted to do the research on poster conventions to understand how to create my own.

These links helped me during my research:

http://www.webdesignerdepot.com/2011/02/7-elements-of-a-great-movie-poster-design/

http://www.posterini.com/blog/making-great-movie-poster-online/

https://www.nyfa.edu/student-resources/make-movie-posters-promote-film/

And here are the main goals of the most posters:

  • 1. ATTENTION – JUMP OUT FROM THE WALL.
  • 2. ICONOGRAPHY – SHOWING WITHOUT TELLING.
  • 3. INTEREST – CREATE AN INCENTIVE TO SEE THE FILM.
  • 4. APPEAL – CREATE DESIRE WITH FANS AND NON-FANS ALIKE.
  • 5. STYLE – A LOOK THAT’S CONSISTENT WITH THE FILM.
  • 6. LASTING APPEAL – A LOOK THAT SUITS OTHER FORMATS.
  • 7. RECOGNIZABILITY – IF IT’S A SEQUEL, MAKE IT OBVIOUS.

Later, I realised that it would be nice to learn composition techniques to fulfil all the goals of my poster. And these links were very helpful:

http://www.photoble.com/photography-tips-tricks/movie-poster-composition-techniques/

https://designschool.canva.com/blog/visual-design-composition/

http://www.printaholic.com/make-poster-good-composition/

It is important to remember these concepts:

  • Find Your Focus
  • Direct the Eye With Leading Lines
  • Scale and Hierarchy
  • Balance Out Your Elements
  • Use Elements That Complement Each Other
  • Boost (or Reduce) Your Contrast
  • Repeat Elements of Your Design
  • Don’t Forget the White Space
  • Align Your Elements
  • Divide Your Design Into Thirds

 

Adding sound

I have started thinking about sounds for my animation during its production, but have decided to leave it closer to the end.

I have done some research and realised that there is a lot of free sound libraries full of sound effects and some of them might be very useful for my coursework.

Here are links for some of them:

http://www.zapsplat.com/sound-effect-categories/

http://www.audiomicro.com/sound-effects

https://www.partnersinrhyme.com/pir/PIRsfx.shtml

https://www.freesoundeffects.com/free-sounds/human-sound-effects-10037/

However, I could not find some particular sounds which would fit to my animation. That’s why, I thought that it might be quicker and easier to create sounds by myself, rather that spending hours searching for the right sound effect.

 

 

ADDING MORE SHOTS

Later on, I have imported all the frameworks to iMovie to create the cartoon. Unfortunately, I realised that my animation is quite boring and lacks of different shots. I had quite factual and simple shots showing what the hero does and where he goes. There  was no any close ups or action which would focus on emotions and emphasise key moments in the cartoon. That is why, I have started to work on diverse shots to make the scenes more interesting and developed.

Screen Shot 2017-04-08 at 14.56.50Screen Shot 2017-04-08 at 15.02.44Screen Shot 2017-04-08 at 15.02.51Screen Shot 2017-04-08 at 15.03.03

WORKING ON THE TITLES

Some time later, I have decided to add some titles to my animation in order to make it a little bit more conventional. I did it because it is important to introduce and finish any movie.

Overall, have made the titles to fit my cartoon’s style and I think, they integrate into animation quite well.Screen Shot 2017-04-08 at 15.06.58

CREATING SHORT FRAMEWORKS

After I have done all the scenes in vector format, it was time to start animating all the objects and make my cartoon to come alive. I have decided that it would be easier for me to divide the animation into small video clips and animate them one by one. Then, I would glue them all together in iMovie.

I thought that this is the best way to do this for several reasons:

  • Using iMovie is very simple and fast
  • Making the whole animation in After Effects would create one large file that is difficult to load for on my laptop
  • I can add more basic effects and motion graphics using iMovie
  • It is interesting to combine diverse software to create one product

In total, I have created more than 90 short clips each lasting around 5-10 sec. I was surprised that making a 5 sec simple animation would take around one hour to do. Therefore, it was quite a tedious work.

Screen Shot 2017-04-08 at 14.48.01

CREATING A VECTOR CHARACTER

After watching YouTube tutorials, I have understood that I have to create all graphics, including the main heroes, in Illustrator. That is why I have recreated the version of the hero in the vector format. Moreover, I have changed the colours a little bit because it seemed that they would integrate to the overall colour scheme better.

Screen Shot 2017-04-08 at 14.33.34Screen Shot 2017-04-08 at 14.33.38Screen Shot 2017-04-08 at 14.33.31

WORKING ON THE VISUAL IMAGE

When I started creating my animation I was inspired by the minimalist style from ‘Dumb Ways To Die’ cartoon. all

But I did not like the way it looked in my cartoon; it seemed like an outdated animation from the early 20s…

Therefore, I decided to look at other cartoons to see how they get a more contemporary image.

Here are the links that helped me:

https://vimeo.com/120562699

https://vimeo.com/125235739

After looking at different animation techniques I realised that my problem was about colour choice, a lack of lighting & shading and texture.

THINKING OF SOUND AND VOICEOVER

At the very beginning of my coursework I had an idea of not doing the voiceover for my animation. I thought that such a simple cartoon could compensate the lack of dialogues and discussions by focusing on diverse shots and heroes’ emotions which would explain the idea and the story plot.

I have done some research on similar cartoons which do not use dialogues and found out which techniques they used to balance the story and make it interesting.

I found out that these animations still utilised sound but have made an emphasis on basic sounds, such as steps, voiced pauses, etc. I think, this is how I would do sounds in my animation because I would like to focus on visual images of the story. In addition, this would make expand my audience, no matter if they speak English or not. This is extremely important in today’s globalised world where people from all over the world can access any information they want.