How to make a poster

Before starting working on my cartoon’s poster I wanted to do the research on poster conventions to understand how to create my own.

These links helped me during my research:

http://www.webdesignerdepot.com/2011/02/7-elements-of-a-great-movie-poster-design/

http://www.posterini.com/blog/making-great-movie-poster-online/

https://www.nyfa.edu/student-resources/make-movie-posters-promote-film/

And here are the main goals of the most posters:

  • 1. ATTENTION – JUMP OUT FROM THE WALL.
  • 2. ICONOGRAPHY – SHOWING WITHOUT TELLING.
  • 3. INTEREST – CREATE AN INCENTIVE TO SEE THE FILM.
  • 4. APPEAL – CREATE DESIRE WITH FANS AND NON-FANS ALIKE.
  • 5. STYLE – A LOOK THAT’S CONSISTENT WITH THE FILM.
  • 6. LASTING APPEAL – A LOOK THAT SUITS OTHER FORMATS.
  • 7. RECOGNIZABILITY – IF IT’S A SEQUEL, MAKE IT OBVIOUS.

Later, I realised that it would be nice to learn composition techniques to fulfil all the goals of my poster. And these links were very helpful:

http://www.photoble.com/photography-tips-tricks/movie-poster-composition-techniques/

https://designschool.canva.com/blog/visual-design-composition/

http://www.printaholic.com/make-poster-good-composition/

It is important to remember these concepts:

  • Find Your Focus
  • Direct the Eye With Leading Lines
  • Scale and Hierarchy
  • Balance Out Your Elements
  • Use Elements That Complement Each Other
  • Boost (or Reduce) Your Contrast
  • Repeat Elements of Your Design
  • Don’t Forget the White Space
  • Align Your Elements
  • Divide Your Design Into Thirds