How to create a successful branding

I wanted to understand how to create a successful branding strategy for my animation, its poster and website and therefore, have decided to do some additional research on this topic.

/Branding – The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers./ (http://www.businessdictionary.com/definition/branding.html)

Read more: http://www.businessdictionary.com/definition/branding.html

These are the inks that helped me:

http://www.huffingtonpost.com/michael-goldberg/8-knock-out-branding-idea_b_5588960.html

https://www.entrepreneur.com/encyclopedia/branding

https://blog.hubspot.com/blog/tabid/6307/bid/31739/7-Components-That-Comprise-a-Comprehensive-Brand-Strategy.aspx#sm.000002eumgd4afa0xi11h685n9c00

Overall, I have realised that branding should be:

  • done with a particular purpose
  • consistent
  • emotive
  • flexible
  • loyal
  • competitive
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