How to create a successful branding

I wanted to understand how to create a successful branding strategy for my animation, its poster and website and therefore, have decided to do some additional research on this topic.

/Branding – The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers./ (

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These are the inks that helped me:

Overall, I have realised that branding should be:

  • done with a particular purpose
  • consistent
  • emotive
  • flexible
  • loyal
  • competitive